Super Charge Engagement with Citizen Stories

It's time to get to know your audience

A modern digital government is one that prioritizes long-term citizen engagement. In order to build a connection that lasts, you must start by identifying the core motivations and needs of your audience.

By creating “citizen stories” - digital journeys pinpointing your audience’s online engagement with your organization - you’ll have greater insight on what, where and when your audience wants to hear from you.

Register for this free breakfast event where you’ll be guided by an expert in citizen journey mapping to identify what tools you need to get started, including:

• Examples of audience personas and target segments
• Citizen journey mapping exercises to take with you to your organization
• Data points from the GovDelivery Communications Cloud you can use to segment your audience