Using Social Media for Public Works and Utility Professionals
Benefits
Social media tools have taken hold as critical communication, branding, and community building channels and aren't letting go anytime soon. With so many people using these sites, usage amongst all age groups continuing to grow, and technology that makes access to these channels and information ongoing and instantaneous, it is critical that public works and utility professionals obtain the proper guidance so that they don't get left behind and are interacting in the Web 2.0 space effectively. This live audio conference will use real-life examples that demonstrate how social media can be used by public works and utility professionals to keep customers, the public and the media better informed, to connect with and grow your community, provide customer service, maximize human resources efforts, and to build a better brand image. This audio conference will also provide guidance on best practices, tools and platforms to utilize to serve your organization's particular needs, strategy and making the case for using social media, social media return on investment, and a live question and answer session so that you can immediately begin designing and implementing your own social media program in conjunction with your communications plan.
Learning Objectives
- You will be able to describe what social media is.
- You will be able to identify effective uses of social media.
- You will be able to explain social media ROI.
- You will be able to discuss social media for public involvement.
Agenda
Introduction to Social Media for the Public Works and Utility Professional | |
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Effective Uses of Social Media With Examples | |
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Making Social Media Work for You | |
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Speaker and Presenter Information
Kate Peabody, MBA, CH2M HILL Companies, LTDRelevant Government Agencies
State Government, County Government, City Government, Municipal Government
Event Type
Webcast
This event has no exhibitor/sponsor opportunities
When
Wed, Aug 10, 2011, 1:00pm - 2:30pm
Cost
Live Audio Conference: | $199.00 |
Live Audio Conference + CD: | $268.00 |
CD/Manual Package Only: | $199.00 |
Website
Click here to visit event website
Organizer
Lorman Education Services