Counter-Disinformation Tradecraft For Professionals and Leaders

How can decision-makers function in an environment when the barrier of entry to gaming any set of facts is so low? How can you communicate your story clearly, cleverly, and with confidence that your adversaries, competitors, opponents, personal trolls and random enemies, won’t block your way? How can you avoid the traps that make your business, your message, your story uniquely susceptible to a disinformation campaign?

Marc Ambinder, a journalist, historian and professor at USC, has taught counter-disinformation tradecraft to thousands of state and local election officials, political leaders, reporters and civically engaged citizens.

His curriculum is informed by behavioral science, social media best practices and, most importantly, by examples of what has worked – what does work.

His introductory training is full of detail you’ll want to use immediately. You’ll learn:

• Why digital competence is the best defense against disinformation, and the top 3 mistakes that even security-savvy professionals often make (and how to NOT make them
• How to bring open source digital forensics tools to bear – and even how to digitally watermark an important paper
• How to enlist allies and build your own counter-disinformation army
• How to create and use inoculation messages
• How to fact check in a way that actually makes people think
• How to use transparency, humor and psychology to work against the network effects of disinformation.

The training will help executives, organizational leaders, professionals, creative storytellers, researchers, lawyers – anyone whose product, business, career or life’s work centers on a story that needs to be told.

Attendees will received a Zoom link prior to the event.