Privacy Compliance That Empowers Instead of Hinders

Protecting user privacy has become much more complicated as of late. Organizations must optimize consent rates while ensuring compliance with ever-changing global regulations and frameworks. They must look critically at their own processes to identify gaps or failures to meet privacy regulations. And organizations must find ways to effectively manage consumer requests, meticulously document processing activities and data transfers, and stay on top of a rapidly evolving regulatory landscape. Challenging, yes. But absolutely necessary.

In just a few years, we’ve seen a dramatic increase in the number of vendors providing solutions that address these challenges, representative of the increase in demand. Ideally, a Privacy and Consent Management solution should create common ground for IT, legal, data management, and marketing teams to provide user-centric and privacy-first experiences. This requires broad functionality across many privacy aspects. OneTrust takes a broad approach and centralizes multiple channels of end-user interaction into a single dashboard.

Join this webinar to learn the market trends of Privacy and Consent Management, along with the key findings of the recent Leadership Compass on this segment. You will learn:

• The challenges and trends in the Privacy and Consent market
• Recent changes to regulations like the IAB TCF 2.0
• Key recommendations for maintaining compliance and incorporating privacy and consent management initiatives across the organization
• Next steps to implementing a Privacy and Consent solution

In the first part of the webinar, KuppingerCole Analyst Anne Bailey will explain the state of the Privacy and Consent market, supported by the results of the related 2020 Leadership Compass. She will be joined by OneTrust CEO Kabir Barday, who will provide insight on recent regulation changes, how to make marketing compliance an ongoing initiative, and how to know what actions are needed for compliance.