The Heartbeat of Healthcare Marketing is Real-Time Personalization

According to Salesforce State of Marketing research, engaging with customers in real time is now a high or moderate priority for 90% of industry marketers. Now more than ever, patients and providers need proactive and timely engagement at every step of their journey, from making an initial appointment online to booking a hotel room near a loved ones hospital.

For Ochsner Health, siloed messaging and disjointed experiences are a thing of the past! Team Ochsner has moved to a patient-centric approach, gaining a single view of every patient by leveraging key interactions that build loyalty when patients are most likely to request services or take action. The result? Holistic, personalized conversations that establish trust and drive engagement.

Join us to hear how Ochsner Health is using real time data to launch relevant, 1-to-1 conversations at scale across all areas of their business, including their gym, hotel, hospitals, and more.