Shaping the Business Case for Customer Data Platforms

There are plenty of myths and misunderstandings about what a customer data platform (CDP) truly is and the opportunity this solution presents to a global enterprise. In this webcast, you’ll get the real inside story.

Join Liz Miller, Vice President and Principal Analyst at Constellation Research, and SAP Customer Experience experts as they shape the business case for a CDP within the Intelligent Enterprise.

Key Takeaways:

• Analyze the trends driving CDP adoption and learn the key questions your business should ask as you evaluate solutions
• Debunk myths surrounding CDP comparisons with CRMs, marketing applications, and data warehouses
• Discover the business benefits of next-generation CDP solutions and see it for yourself