The Tech CEO Challenge - Get Competitive Intelligence Right

Discussion Topics:

• Understand why competitive intelligence is not competitive analysis
• Learn the major steps to get competitive intelligence right, and what to avoid
• Exploit competitive intelligence with strategy, plans and actions that are often missed

Tech CEOs cite competitive intelligence as one of their bigger challenges. In many cases, a potentially great go-to-market initiative is undermined by poor knowledge of the competitive landscape. Too often, the sales organization is provided tools that are not underpinned by a solid understanding of how products and services should be positioned. Competitive intelligence can be too product focused and not centered enough on the business aspects, benefits and outcomes offered by competitors. This complimentary webinar will disprove some key myths about competitive intelligence and outline an approach, framework and best practices that can be used to achieve success.