The B2B Buyer Has Changed. Your Marketing Should Too.

Today’s B2B buyers are mostly millennials, and they’re not responding well to traditional marketing methods. So how do we get their attention? Events.

The expansion of event formats to include virtual, in-person, and hybrid events introduces innovative ways to engage across the buying and customer journey to help close deals and create loyal brand advocates. Join us for our upcoming webinar as we discuss the challenges of marketing to millennials and how event tech can help you better meet your sales goals.

Join us on Thursday, November 4th at 11:00am ET / 8:00am PT, as we discuss:

• Who is today’s B2B buyer and how are they different from those in the past?
• How can you use events to accelerate your sales funnel?
• How event technology can help you keep up with changing demands (increased engagement, execute a variety of event formats, etc.)