Community Briefing Videos: Ensuring Consistent Crisis Communication before, during, and after a Critical Incident



On March 4, 1991, local Los Angeles news stations broadcasted the Rodney King incident for the first time. Over the next 30 years, our communities have become indoctrinated with the expectation of information and video evidence from their police departments following critical incidents. Advancements in camera and cell phone technology coupled with the social media boom have greatly influenced how and when agencies must communicate.

 

Public safety leadership must prepare their agencies through consistent communication utilizing these non-traditional platforms to create a dialogue with those they serve. In the event of a critical incident, such as an officer-involved shooting, leadership must consider maintaining this community dialogue while measuring the perspectives of all stakeholders within the event.

 

This presentation will highlight the proliferation of crisis communication in the modern law enforcement landscape with those evolving expectations from our communities.

Speaker and Presenter Information

Brian Bubar has served the San Pablo Police Department for 20 years. Captain Bubar has extensive experience working and overseeing divisions in Patrol, Investigations, and Support Services. He successfully implemented a progressive recruitment program seeking out candidates of the highest standards for sworn and non-sworn positions within the police department.  He helped formulate the Priority Oriented Policing Unit where he excelled at implementing crime reduction programs with partnerships through our schools, businesses, and city departments. In addition to leading the Hostage Negotiation team for more than 10 years, Captain Bubar has also served as the department’s public information officer for the past 7 years. During his tenure, he helped create the SPPD Social Media team which has worked with local media consultants to develop comprehensive public communication strategies to develop positive relationships within the community. He is a graduate from the Sherman Block Supervisory Leadership Institute as well as POST Command College. Captain Bubar also received his Master in Science Degree from the University of San Diego in Public Safety/Law Enforcement Leadership.

Relevant Government Agencies

Dept of Justice, State Government, County Government, City Government, Municipal Government, State & Local Government


Event Type
Webcast


This event has no exhibitor/sponsor opportunities


When
Thu, Aug 17, 2023, 1:00pm - 2:15pm ET


Cost
Complimentary:    $ 0.00


Website
Click here to visit event website


Organizer
Justice Clearinghouse


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