The Annual Gartner Genius Brands: Achievement in Digital Marketing Excellence
Gartner annually designates a select number of brands as “Genius,” based on the Gartner Digital IQ Index research that benchmarks more than 1,000 brands across 15 industries. Three key differences set Genius Brands apart from their peers: 1. Greater agility in adjusting media and content strategies with evolving customer sentiment and behavior; 2. Higher prioritization of and transparency with first-party data acquisition; and 3. A more-evident focus on customer journey orchestration. This complimentary marketing webinar will reveal the 45 brands that Gartner ranks ahead of their industry peers, and explore what sets these “Genius” brands apart from the competition.
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Discover the marketing strategies that contribute to the success of Genius brands
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Find out how Genius brands develop their marketing strategies
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Determine which efforts to prioritize to develop your own brands’ digital maturity
Contact us at gartnerwebinars@gartner.com with questions about registering or watching.
Relevant Government Agencies
Other Federal Agencies, Federal Government, State & Local Government
Event Type
Webcast
This event has no exhibitor/sponsor opportunities
When
Thu, Mar 30, 2023, 11:00am - 12:00pm
ET
Cost
Complimentary: $ 0.00
Website
Click here to visit event website
Organizer
Gartner