Marketing Analytics Workshop

Take your marketing data capabilities further and join Google + Adswerve in our Marketing Analytics Workshop. This workshop will guide you through setting up a machine-learning data pipeline to score your audiences in GA4 with predictive intelligence and send those audiences to Ads and beyond.

In the workshop, we will:

• Deploy open-source MLOps solution to a training GCP project or your own
• Build a machine learning model using your own GA4 data, or public data
• Build audiences in your GA4 using this new machine-learning signal
• Automate the solution to run continuously, scoring new website visitors