Rethinking Communication and Engagement with Multicultural Communities

North America is a region known for its rich multiculturalism and diverse ethnocultural groups. In Canada specifically, there are over 250 ethnocultural groups, making it a land of immigrants. The country’s population is also experiencing an aging demographic, with immigration being the primary source of population growth. In fact, the Federal Government has set a goal to welcome around 1.5 million immigrants by 2025.

Given this demographic shift and the increasing cultural diversity, there is a growing need for intercultural training for Government specialists, managers, and officers. This training aim to enhance their understanding and appreciation of different cultures, improve their intercultural communication skills, and foster inclusivity and engagement with diverse communities. By investing in intercultural training, Government professionals can effectively navigate the complexities of working with diverse populations, promote cultural sensitivity in their interactions, and ensure equitable and inclusive service delivery.

It recognizes the importance of adapting communication and engagement strategies to effectively reach and serve multicultural communities, fostering stronger relationships and trust.