Lunch & Learn: How Citizens Actually Use Social

Join Hootsuite and AWS live in Washington, D.C. for a in-person workshop for government communications professionals.

From teens on TikTok to seniors scrolling Facebook, social media use in America is growing. People from all walks of life are increasingly dependent on social media as a basic utility for searching, engaging and learning. Meanwhile, a ton of differences exist in what social media platforms different generations use and what type of social media content they like to consume. Government communicators, already stretched thin, have the near-impossible task of reaching everyone, everywhere, all at once.

Join us for an in-person workshop in Washington, D.C. where Hootsuite’s Government Social Media Lead, Ben Cathers will show you:

Which social networks different generations use the most (and for which reasons)
How to make platform-specific content that resonates with constituents across networks
How to build a comprehensive social media monitoring plan that helps you understand your constituents across the generational divide

What you’ll need to bring: