The Gartner Top U.S. Consumer and Cultural Trends in 2024

Chief marketing officers (CMOs) have an imperative to drive efficient growth in a volatile environment. A key challenge for CMOs in 2024 and beyond is disruption in the typical rules of customer value exchange as customer behaviors fluctuate in unpredictable ways. The most effective strategy for CMOs to maintain their competitive edge and surpass consumers' evolving expectations and behaviors is to possess a current comprehension of their target consumer base. True understanding is built on a foundation of robust and rigorous data, tracking consumers’ core values, current sentiment, expectations for brands, and key behaviors. Join this complimentary marketing webinar to discover consumer attitudes and behaviors by providing a comprehensive comparative view by generation.

• Find out which US consumer trends are poised to have the most impact on brand strategies 

• Discover consumer values, including value shifts over time

• Analyze interpretations of that data to speed and deepen understanding