GovMark Council Annual Offsite

From Magic to Metrics – Government IT Marketing for the New Decade

Tired of hearing about Web 2.0 magic – but receiving no actionable, metrics-based data on how to use the "pixie dust" in your marketing?

Looking for powerful marketing spells from outside the Beltway – what about learning how Fortune 500 marketing execs conjure up their consumer-focused brands?

Interested in hearing from the wizards at Gartner on emerging trends and from OPMs Federal executive institute, the organization responsible for shaping tomorrow's Federal decision makers, on priorities for tomorrow?

Curious about micro-segmenting – the next "shiny object" up marketing magicians' sleeves – and how it can empower you to speak one-on-one with real government IT buyers?

And, to cut through the smoke and mirrors – interested in Office of Government Ethics take on all this new stuff so you get a clear sense for what's allowed?

We all have different perspectives and experience – wouldn't it be nice to get together and compare notes? Join your peers at the fourth annual GovMark Council offsite to learn, teach, and share perspectives on how and where to invest your precious marketing budget in 2010 and beyond. From magic to metrics...