2024 Tech Marketing Benchmarks: Investments Increase and Course Corrections are on the Horizon

Technology sector marketing budgets largely remained stable or even slightly increased up to two percentage points despite budgetary pressures. The 2024 Gartner Tech Marketing Benchmarks Survey provides a detailed analysis of marketing investments, brand strategy and activation, brand awareness and demand generation, account-based marketing (ABM), and the impact of artificial intelligence (AI) and machine learning (ML) on tech marketing organizations. Join this complimentary Gartner technology marketing webinar as a Gartner expert offers insights into where investments are growing, the impact on brand and demand generation strategies, and the use of AI by tech marketing leaders, including the implications for talent and technology investments.