Social Media For Government: How to Engage Your Employees and Citizens by Using the Latest Web 2.0 Technologies

KEY TAKE AWAYS:

Attend this conference to learn how to capture the power of social media in your organization, along with helpful tools, tips and techniques to get started, including:

• Developing a social media (blogging, Twitter, podcasting, wikis, social networks, etc.) strategy to drive performance-based communications
• Building senior management support for your social media programs
• Integrating social media tools into your internal and external communications practices
• Creating Web 2.0 policies and guidelines
• Communicating more effectively and efficiently through the use of social media avenues, such as Twitter, YouTube, Facebook, blogs, Real Simple Syndication (RSS) feeds, video podcasts, and much more
• Measuring the effectiveness of your social media strategy and determining its value within your organization
• Strategically using Twitter, Facebook, and LinkedIn in your organization
• Understanding how social media can be vital during an emergency, such as an earthquake or fire
• Monitoring social media for your organization, whether you are participating or not
• Demonstrating the Return on Investment (ROI) of your social media program
• Operating social media tools within the boundaries of government restrictions and firewalls
• Gaining inside knowledge of social media and why it is a crucial addition to your communication arsenal
• Maximizing awareness of your agency’s mission to the public
• Learning how to easily communicate to the public through external blogs, podcasts and video podcasting
• Assimilating cutting-edge communication techniques and tools presented by your peers who are already using social media
• Utilizing social networking tools as sources of information that the public can use and trust
• Engaging your employees and the public by connecting them to your organization's goals and strategic plan for the future