Seminar Description

With thousands of government websites, there is a lot of ROT (redundant, outdated, and trivial) content. You can't engage citizens effectively if they have to wade through this ROT content to get to what they really need. You don't need a full–blown content management system or a special application. What you need is a practical process for reviewing all your web content—regularly and systematically.

In this fast–paced, half–day seminar, you'll learn how to create an actionable plan for identifying and treating ROT content on your organization's website. Topics covered include:

• What is ROT and why you should care
• How do you go about tackling ROT in your organization
• Putting processes in place to avoid ROT build up in the future

Seminar Format

Introduction to ROT

• Presentation on what is ROT and ROT impact on site quality

9:00 – 10:20

• Identifying ROT scope and goals
• Developing criteria for identifying suspect ROT
• ROT treatment options

Break

ROT Planning and Execution
10:30 – 12:00

• Resource requirements for ROT identification and treatment
• Approach to planning for ROT clean up
• Preventing ROT build up in the future

Who Should Attend

This course is designed for web managers and content contributors who have a stake in maintaining site quality and user satisfaction.

Level of Seminar

Content is suitable for all levels, but the topics are oriented toward those who are new to ROT concepts.