Federal Media & Marketing Study
Federal Media & Marketing Study
5th Anniversary Breakfast & Briefing
Thursday, May 16, 2013
8:00 a.m. – 10:00 a.m. EST
Gannett Conference Center
7950 Jones Branch Dr.
McLean, VA 22187
Cost: $65
Market Connections and Sara Leiman, VP Media Director at TMP Government, are excited to announce the 5th anniversary release of the Federal Media and Marketing Study.
The past year has been one of tremendous uncertainty within the federal government. The total impact on procurement policies and agency budgets is still unknown. Yet despite sequestration, not all agencies are reporting a decrease in funding. Understanding this as well as where and how to reach senior decision-makers at civilian and defense agencies will be our greatest challenge in the year ahead. Every dollar assigned to reach federal decision-makers is a precious resource and must be focused now more than ever.
This year's release combines new budget information with the media usage of federal decision makers AND their demographics, job function and purchasing habits. Survey responses from more than 3,900 decision-makers will highlight their use of digital, mobile, social, print and broadcast. Understanding the media habits of executives who may be dealing with increased needs within government is a vital marketing tool.
NEW THIS YEAR
Readership - 11 additional publications, 34 additional websites and mobile sites
Spending expectations - Federal employees indicate spending changes for 33 product and service categories, including cloud computing, energy conservation products, aircraft, consulting services and education/training
E-newsletters - Preferences and subscriptions
Mobile devices - Smartphones, tablets, e-readers and their access to email, news websites social media and video
Social media - Social media sites used for work and for personal reasons
Other Media - Blogs, trade shows, webinars, DC metro newspapers, radio and TV news
PLUS: The continued ability to look at media habits and demographics of federal decision-makers, whether they reside inside or outside the Beltway.
Expected Number of Attendees
150Relevant Government Agencies
Office of the President (includes OMB), Dept of Commerce, Dept of Health & Human Services, Dept of Homeland Security, Dept of the Interior, Dept of Labor, Dept of Treasury, GSA, USPS, NASA, Office of Personnel Management, Census Bureau
When
Thu, May 16, 2013, 8:00am - 10:00am
ET
Where
Gannett Conference Center
7950 Jones Branch Rd.
McLean, VA 22187
Get directions
Website
Click here to visit event website
Event Sponsors
Organizer
Market Connections, Inc.