Why does a small business need media relations? A formal media relations strategy for your company or organization is the path to “earned media” coverage that you don’t pay for. It is distinct from paid media or advertising and can be a great third-party endorsement. This hands-on session will teach you to identify a news hook, write a press release that piques a reporter’s interest, get media to show up at your event,...

This six-week intensive course, taught by Martha Jimenez, runs Thursdays April 26 through Thursday, May 31. You will meet once a week for three hours. The series takes you through the process of developing a strong business plan. You will finish the program with a road map and complete plan in hand to guide you through the growth of your business. This series is great preparation for entering the 2018 StartRight! Business Plan Competition. Ser...

This is Session #2 in our six part series on Procurement. This session is Understanding Your Market. We will cover discovering your competition, your core competency, developing a capability statement and how to pitch your capabilites. We will also walk through the preparation required of you when you meet a procurement or contract officer. You must attend three of the six sessions in order to participate in the match-making session.

Session #3 of our four-part Advanced Technology series addresses legal concerns such as Intellecutal Property, Copyright laws, Trademarks, Trade Secrets, Licensing and an overview of regulatory compliance concerns and cyber security must-know tips . Join business lawyers, Joan Teich, Ed Friendman and Jason Sarfati for an informative and valuable session.

Creating a strategic marketing plan that identifies your ideal market, outlines actionable steps to reach that market and researches your competition requires a step-by-step plan. Learn how to identify and implement these critical steps with a plan that moves your business toward sustained success.

Talented negotiators outpace their colleagues and competitors in business and in life. Yet, many of us shy away from using our bargaining skills. Join expert trainer, Leslie Mulligan of Watershet Associates to learn how to achieve real results at work, or even the shopping mall by enhancing your negotiation capabilities. This interactive and fun session will result in essential skills that enable entrepreneurs to gain confidence and foster bus...

Learn why you need a solid and robust Business Plan. Learn how to develop each critical part of your plan. This workshop includes a general outline and guides you on additional resources that you can access to develop a Successful Business Plan in Rockville. NOTE: THIS WORKSHOP WILL BE DELIVERED IN SPANISH

Do you want to do business with the government but don’t know how? MWBC is introducing a six-part series that will teach you how to prepare properly, how to register with various agencies, how to understand your market and define your core competency, how to pitch your business, how to determine price and how to put together a winning contract. Meet procurement specialists at our final match-making session. Participate in all six session...

Session #2 of our four-part Advanced Technology series takes you through an interactive workshop on understanding all of the elements of your market and marketing plan. Experts from TEDCO and Cloudbolt will walk you through exercises such as market analysis, creating and validating market assumptions, how to build a revenue model, looking at an ICORE business model, marketing channels, what percentage of your budget should you consider for mar...

Understand why you need a strong business plan. Learn how to develop each critical piece of your plan. Workshop includes comprehensive outline and additional resources.