Do you know the difference between advertising and public relations? How does a company get on the cover of Forbes magazine? What is a press release, do you need one and how much would it cost if you did? Get answers to these questions and more during this informative workshop.

Create a step-by-step plan to develop a marketing strategy, including: crafting your marketing goals; identifying the ideal target audience, researching competition; setting a realistic budget.

This one-of-a-kind course shows how to develop compliant and highly persuasive proposal sections in at least half the time that it would normally take. It covers detailed methods for outlining within the sections, developing section content, infusing proper structure and flow, and implementing correct writing processes and section planning techniques. But this course reaches beyond mere compliance. You will acquire techniques and tools that wi...

The Foundations of Proposal Management course offers comprehensive skills in proposal management. The course begins with the Request for Proposal (RFP) requirements analysis. It then proceeds to proposal planning, outlining your document, and developing a proposal schedule. It also covers preparing for and conducting a Kickoff meeting to organize your proposal team, and guiding authors in developing proposal section content. The course then de...

Your chances of winning Government proposals without capture are the same as cutting classes during the semester and hoping to get an A on the final exam. Foundations of Capture Management course will arm you with real knowledge and tools you can apply immediately to capturing contracts and dramatically improving your odds of winning. Master techniques for customer engagement, intelligence gathering, win strategy development, competitive analy...

This workshop offers valuable skills in win themes development as the most important element of proposal persuasion. The course walks you through the purpose of win themes and their building blocks. It then advances beyond the mere basics in order to explain everything needed to develop effective proposal win themes. It shows how to write win themes that are memorable and capable of influencing your customers so that they feel compelled to sel...

Learn why you need a solid, detailed business plan and earn how to develop each critical piece. This workshop includes a comprehensive outline and additional resources.

Learn about the Maryland Women's Business Center and other resources to help you start and grow your business.

This course will help the attendees discover the secrets and the exact how-to recipes for winning and making money on the multiple award contract (MAC) vehicles. This class provides the essential knowledge to win MACs, otherwise referred to as Indefinite Delivery/Indefinite Quantity contracts (IDIQ), Government wide Acquisition Contracts (GWAC), Blanket Purchase Agreements (BPA), Multiple Award Task Order Contracts (MATOC), Indefinite Quantity...

Creating a strategic marketing plan that identifies your ideal market, outlines actionable steps to reach that market and researches your competition requires a step-by-step plan. Learn how to identify and implement these critical steps with a plan that moves your business toward sustained success. Note our Policy: No refunds issued for workshops not attended. No walk-ins allowed in our Bowie or Frederick locations. No cash walk-ins allowed (c...