Applied Risk Communication for the 21st Century

Every day, information is generated and made available to the public about the risks and benefits of public policies, new products, and corporate behavior. People are accessing this information in real time via traditional news, online media, and word of mouth. The public’s near-instant access to this unfiltered information presents significant new risks, including reputation damage for companies who cause health or environmental damage, or ineffective policy outcomes when health-related guidance is misunderstood or ignored.

This applied program will provide you with the knowledge and skills you need to design effective risk communication messages that improve communication outcomes, increase trust in your organization, reduce public anxiety, and help key stakeholders make better decisions.

Professionals responsible for communicating about risk from private industry, the non-profit sector, and from governments around the world will benefit from attending.