Big Data That Works

No matter what you do with big data, you'll miss out if you don't attend:Data scientists, CTOs, and analystsExplore emerging topics and cutting-edge architectures for analyzing and exploring data, including machine learning, natural language parsing, crowdsourcing, algorithm design, and tools and best practices.IT managers and practitionersLearn whether (and when) to upgrade your BI and data warehouse environments to scaleout, noSQL, and eventually consistent platforms. Dive into the related business cases, risks, and constraints to avoid pitfalls and ensure the success of your projects.Product managers and business executivesHear concrete case studies on how successful organizations are harnessing data to claim—or defend—their markets, and learn how you can apply what they've learned to your organization.Hadoop technologistsMaster the latest developments in Hadoop through 3 dedicated tracks (zero in on one track or mix and match to best fit your needs):

• The Hadoop Platform looks at components of the ecosystem such as HBase, HDFS, Yarn, Impala, Hive, and more.
• Hadoop in Action features real-world case studies of the Hadoop ecosystem in action, from disruptive startups to industry giants.
• Hadoop and Beyond explores other database models such as Cassandra and Mongo; cloud data services like BigQuery and Redshift; emerging innovations like Spark, Shark and BDAS; graph analytics; and realtime data processing.

Designers, architects, journalists, and marketersExplore data collection and display, and the engineering of interfaces that turn raw information into useful knowledge and changed behaviors.Policy makers and technologistsDiscuss consequences of a world in which everyone is connected everywhere—the ethical and legal concerns, and implications for legislators and society.