NVTC Business Development, Marketing & Sales Committee Event

The Waldo Factor: The Growth of LinkedIn and What That Could Mean for You and Your Company

LinkedIn is now 10 years old and has more than 230 million members, yet most have only heard of it or joined in the past two or three years. What most still don't get is that a profile on LinkedIn does not mean you have a presence on LinkedIn.  A LinkedIn presence begins to occur when you become an active participant on LinkedIn, finding the right groups and sharing information that can make both you and your company stand out and be found. This is something any one or any company can do, virtually without out-of-pocket expenses.

Attend this session and learn:

• How LinkedIn has evolved and what that means for you
• How you can start to stand out and be found by both partners and prospects
• How to determine and develop a "subject matter expert" status on LinkedIn, and more!

Speaker: Mark Amtower, Leading GovCon Consultant, Author and Columnist, Amtower & Company