The Australian Government: Community and Marketing

The Australian Government: Community and Marketing

Creating integrated digital Marketing campaigns to engage stakeholders in new and innovative ways.
One-day connected forum and two post-forum workshops

Hear practical case study presentations from:

• Australian Communications and Media Authority
• Australian Securities and Investments Commission
• Australian Human Rights Commission
• State Library of Queensland
• City of Boroondara
• Department of Industry, Innovation, Climate Change, Science, Research and Tertiary Education 
• Australian Government Solicitor
• Australian Museum 
• NSW Police Force

At this forum, you will gain insights and learnings to:
* Develop innovative and low-cost marketing strategies
* Understand how to overcome the challenges in government marketing
* Utilise digital and social media effectively to achieve cut-through to customers
* Engage and communicate with stakeholders successfully
* Improve customer service and increase brand recognition
* Incorporate mobile marketing strategies and mobile apps 

Post-Forum workshops:
Workshop A: Digital Dividends- delivering targeted marketing programs enabled by digital communications and social media
Facilitated by: Antony Loomans, Director, Social Enclave

Workshop B:   Creating your own video content, on a Government budget
Facilitated by: Chris Riordan, Senior Digital Media Advisor, Department of Human Services

The digital revolution of media is having a huge impact in the marketing industry. Within government organisations, creating successful integrated digital marketing campaigns helps to engage with stakeholders in new and innovative ways. More significantly, digital marketing helps in achieving promotional ‘cut-through’ from information overload and ensures that the public is aware of their activities and services. Leveraging new technological advancements such as mobile apps also helps meet the expectations of the general public and provide an interactive online customer experience.