Customer Experience Management Turkey

Today's consumers want to have satisfying experiences together with the products or services they purchase and prefer brands that are able to offer this. In light of this, companies in Turkey are keen to integrate customer experience departments into their organizational structures.

The Customer Experience Management Turkey Conference is designed for companies planning to establish a customer experience department within their structure, stay ahead of the competition and for business professionals looking to take their customer strategies to the next level.

Some of the Highlighted Topics:

• Collecting, analysing and processing customer data
• Developing customer-centric campaigns with analytical marketing methods
• Measuring customer satisfaction
• Obtaining quality information through dealer networks and developing campaigns according to this information
• CRM applications in mobile and social media channels
• Developing key performance indicators for customer experience departments
• Case studies on CRM from industries such as banking, telecoms, retail, e-commerce and passenger transport industries