Proposal Writing Tools For Succes Training



Overview

The seminar provides attendees the skills and tools necessary to respond convincingly to an RFP or task order requirement. The focus is on understanding what government evaluators want to see, structuring the response so that they find it easily and find what they read to be both compliant and compelling. We will also cover the top five reasons for failure, how to prepare for oral presentations, and how to request and prepare for a debrief.

 

Topics

-Providing evidence of Significant Strengths, the precise elements that the Federal Government will look for and assess during the formal evaluation of your proposal
-Constructing compelling “Understanding” and “Approach” sections of your proposal to achieve a maximum score
-Generating key conceptual graphics early in the proposal development lifecycle to help guide your thinking and writing
-Writing proposal sections effectively and efficiently – with clear focus on tangible and intangible benefits to the customer’s mission and evolving business requirements
-Addressing both stated and unstated customer requirements and expectations in your proposal document to offer those critical elements that are being sought
-Crafting compelling, fact-based proposal stories that resonate with the evaluators during source selection
-Implementing proven proposal production and publication scenarios – balancing process versus content issues
-Applying innovative Knowledge Management (KM) processes and tools to proposal development to save time and money as well as leverage “what you know”

Learning Outcomes

Increase the likelihood of winning by 43%, write 50% faster, and save time and money with clear, compelling graphics. (No design skills needed.) Learn to turn words and ideas into winning proposal graphics and validate the win potential for any solution. Learn the secrets to making “silver-bullet” centerpiece graphics that summarize your entire proposal.
See examples of actual winning (and losing) proposal graphics. During our session we make a winning proposal graphic applying the processes and tools from our class.

Speaker and Presenter Information

Bob Frey and Mike Parkinson Dr. Robert S. Frey is Principal and Co-Owner in the consultancy, Successful Proposal Strategies, LLC, in Northern Virginia. Since its launch 6 years ago, Dr. Frey was instrumental in supporting his customers attain $3.854 billion in funded, multi-year contract awards within defense, civilian, intelligence, and law enforcement agencies. He is a highly productive proposal professional with a total of 26 years of thought leadership in proposal solution development. The author of six editions of Successful Proposal Strategies for Small Businesses (Boston: Artech House, 2012). Dr. Frey has taught 3,500 business professionals in proposal development. He is a 2006 Fellow of the Association of Proposal Management Professionals (APMP). Mike Parkinson (PPF.APMP) is an internationally recognized proposal expert and visual communication guru, award-winning author, APMP Fellow, and professional trainer. As an owner of 24 Hour Company (www.24hrco.com —the premiere proposal graphics firm) Mike has spearheaded multi-billion dollar projects and created thousands of graphics resulting in billions of dollars in increased revenue for his clients. His Billion Dollar Graphics book and website (BillionDollarGraphics.com) and Get My Graphic website (GetMyGraphic.com) share best practices and helpful tools with proposal professionals.

When
Wed, Jan 22, 2014, 8:30am - 4:00pm ET


Cost

Registration:  $995.00


Where
bwtech@UMBC Research and Technology Park
5520 Research Park Drive, Suite 100
Baltimore, MD 21228
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Website
Click here to visit event website


Organizer
TargetGov


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