How to Optimize Your Campaign Amidst the Chaos

As campaigns move resources online it is imperative to optimize your digital strategy to discover where voters and donors spend time, and which advertising campaigns are most influential. comScore’s Political Campaign Essentials leverages its 2M user panel and industry leading ad-validation tools to offer a suite of solutions targeted towards helping campaigns utilize their resources more effectively.

Join comScore and Carahsoft as we present unique insight essential to all parties involved in the 2014 mid-term elections.

Specifically we will cover:

How delving into the different online behavior of Republicans, Democrats, and Independents can improve targeting
Why understanding the sites voters over-index in most can yield higher voter conversion at lower cost
What the differences amongst voters in each state mean for your outreach efforts
Who is donating money to campaigns and what other behaviors do they exhibit online
Where ad-validation is headed and how this trend can be put to use to optimize your digital strategy
When voters become more engaged in the political process and how that should impact your digital strategy

Interested but cannot attend at this time? Contact me for access to the archived recording after the event.

Sincerely,

Jessica Giles
comScore Government at Carahsoft
703-871-8516 (Direct)
877-992-3623 (Toll-Free)
jessica.giles@carahsoft.com
www.carahsoft.com/comscore