Marketing to the Federal Government

Market research is conducted by the government to help the government find qualified private sector businesses. Market research is mandate by the Federal Acquisition Regulation (FAR) and is a useful tool for the government to locate small businesses.

Topics:

• When the governments conduct market research

• Who conducts the market research?

• Why and who mandate market research

• Communication with the government

• Getting your company involved in the market research • Marketing your company to the government