Give Me 5: Transitioning Out of 8a - Optimize Your Marketing Strategy

The Small Business Association (SBA) created the 8(a) Business Development Program to help small and economically disadvantaged businesses win contracts from the federal government. Throughout the nine year program, 8(a) members receive benefits and protection from the competition of established businesses also competing for government contracts. However, many businesses have difficulty transitioning out of the program and continuing to be successful.

To help small businesses position and prepare for continued success after leaving the 8(a) program, Give Me 5 has been hosting a series of free webinars that provide practical advice for the transition process. The list of upcoming webinars in the series is included below.

The next installment in the series, on April 8^th, will discuss the importance of an effective marketing strategy for businesses transitioning out of the protections of the 8(a) program. The series will be instructed by Barbara English, President of English Solutions, and an experienced government contractor of 36 years.

The Give Me 5 program was created by American Express OPEN and Women Impacting Public Policy in 2008 to help women business owners get a leg up on selling to the world’s largest customer:  the U.S. government.