Marketing to Federal Government: Content That Sells

A 2015 online poll revealed that there are disparities between what federal decision-makers find useful and what contractors generate for content marketing. Want to learn more about how you can provide useful and relevant digital marketing content to your government customers? View our on-demand webinar on federal content marketing.

During the presentation, survey sponsors Monica Mayk of Market Connections, Inc. and Jayson Schkloven of Merritt Group shared the results of the 2015 Federal Content Marketing Review and offer recommendations for aligning your content marketing strategies with federal decision-makers’ needs.

Some highlights of the review which collected input from more than 150 federal decision-makers include:

• GovEvents saw a 30 percent increase in webinars/webcasts in 2014 over 2013
• In 2013, NASA saved more than $1 million in travel and logistics/venue costs hosting virtual events versus on-site events
• According to the article "Are Government Attendees an Endangered Species?” by Meetings and Conventions, the OMB said it was committed to achieving even greater conference savings in 2014, primarily through cost-effective alternatives such as video conferencing

Following the on-demand webinar, Carahsoft gives a brief demonstration on how to leverage Adobe Connect for your webinars and digital marketing initiatives. Adobe Connect received the Silver and Excellence Awards for Webcasting by TopTenREVIEWS.