INmarket: The Dawn of Data-Driven

Explore the impact of data across every industry and every sector.

The dawn of data-driven is here. Gone are the days of getting excited about backwards-looking analytics and reporting. What we can derive from data will change all industries and businesses and impact our lives in ways we can only begin to imagine.

INmarket, hosted by 6sense, will bring together leaders across various industries and sectors to explore how we can use data for business and for greater good. We’ll be featuring a who’s-who of executive-level strategists and thought-leaders in predictive intelligence, marketing and sales from some of the largest global enterprise companies in the world to highlight the end of guesswork in B2B marketing and sales.

Speakers include senior executives from Cisco, Forrester, LinkedIn, Salesforce.com, MongoDB, CSC, NetSuite, Lenovo and many more. The agenda will include topics such as:

• How data and predictive will become the central nervous system for all sales and marketing
• ROI marketing: What marketing leaders want
• Winning the in-market customer: The sales leader’ perspective
• A guide to the universe of B2B intent data: What data is truly predictive
• Predictions on predictive from leading analysts
• Case studies: How award-winning marketers use data to grow business

INmarket will also focus on the impact of data on some of our greatest global challenges from predicting pandemic disease to educating girls -- the single greatest solution to hunger, poverty, and infant and maternal mortality rates in developing nations.

At INmarket, we will have deep discussions about data-driven and predictive technologies and invite the best minds in business to explore ways to make a greater impact on the world with the power of data at their fingertips.