MARCOM 2015

As the rapid speed of change continues in the world of marketing and communications, it is increasingly obvious that the digital reality requires a new approach and perspective in relation to all we do.

At MARCOM we understand your daily reality and invite you to come together with other public sector, non-profit and association colleagues to get acquainted with the latest directions, tools, technologies and strategies to develop and prepare yourself for the broad role of today’s and tomorrow’s marketing and communications professional.

What to Expect:

We’ll provide actionable education in a variety of formats and timeframes,
We’ll acknowledge the need for modern technology and full integration across tactics,
We’ll help you find ways to analyse and measure the impact of your marketing efforts,
We’ll cover strategy, tactics, and the internal culture required to deliver results.

Together, we are Building the Future of Marketing.

Our program offers 3 inspiring Keynotes, up to 6 pre-forum intensive Workshops, 7 Mini-Workshops, 9 Concurrent sessions, Vendor Learning Sessions, Ask the Expert Peer-2-Peer Roundtables, a Networking Reception and one of the best investments you’ve made this year, a total of 4 pre-forum Workshops and as always, there’s an Exhibit Showcase of marketing vendors who can elaborate on how their solutions can help you in your initiatives. Returning this year under a different name is the Intersol Advice Café, hosted and led by Intersol Group, where you’ll have the chance to share and brainstorm for ultimate success post-forum.

Who should attend?

MARCOM is a targeted educational opportunity for managers and service delivery professionals from functional areas such as:

marketing and communications,
community outreach,
stakeholder engagement,
program management,
exhibit management,
partnership development,
fund development,
web development,
community managers,
social media and digital engagement,
client services and
social marketing for behaviour change.

It‘s intended for Directors, Managers, Advisors and Officers who work in federal, provincial, municipal governments, crown corporations/agencies, special operating agencies, associations and non-profit organizations, responsible for every stage of marketing and communications initiatives from design and development to implementation, management, measurement and evaluation.

Download the detailed 2015 Program in PDF | Download the Preliminary Brochure in PDF