Consumer and Digital Health Forum

AHIP's Consumer and Digital Health Forum will go beyond the tech tools and gadgets to provide insights on practical, tactical ways of engaging consumers in their health and the health care system.  How is data captured, shared and used to create actionable insights and how are disruptors changing the health care landscape as we know it?  How can digital engagement tools help consumers reach their potential?  

AHIP's Consumer and Digital Health Forum will focus on the convergence of technology, health, data analytics, mhealth, and the new customer-focused ecosystem.  Sessions will address these issues:

• Marketing and Branding - Enhance your marketing and branding strategies to expand their reach, build brand loyalty and trust with consumers.  Learn how content marketing, social commerce and new technologies can demonstrate ROI and improve your efforts.
•  IT Infrastructure and Data Analytics - Gain insights on how to build an IT infrastructure that will serve as the backbone of a holistic consumer experience. Examine how integrated systems can facilitate data flow across silos and enable personalized experiences. 
• Engaging Consumers and Changing Behavior - Learn about the best practices, emerging trends and innovative strategies that drive measurable behavioral change and engage consumers with their health plan throughout the year.  Gain insights on effective shared decision-making tools and process improvements for an enhanced patient experience.  

• Clinical Data and mHealth Tools - Learn about innovative mhealth tools and initiatives that enable patient-centric care, promote consumer decision-making with provider transparency tools, improve medication adherence, and enhance health and wellness. Discuss new technologies and analytic tools that are helping to measure health outcomes and track population health initiatives. 

• Gadgets and Apps - Examine the convergence of innovative digital technologies with health care from remote monitoring and wearables to Apps and other mobile health technologies and social tools.