Government Social Media: Driving Results

Government Social Media: Driving Results | February 29 – March 2, 2016

Pre-training workshop day: Monday, February 29

Main, two-day training: Tuesday, March 1 – Wednesday, March 2

Join us in Washington, DC for this interactive, peer-to-peer learning opportunity. This training will provide practical tips and low-cost techniques for agencies to maximize public awareness of goals and initiatives. Explore how to measure the ROI of your social media strategy, how to better serve your customers, and drive citizen engagement.

This training brings together leading agencies sharing their best practices – what worked well and what didn’t – regarding citizen & stakeholder outreach, strategic external communications, and social media in government public affairs. With approximately 90% of citizens & stakeholders receiving information from screen-based devices, social media and digital platforms are necessary to reach your audiences and drive results.

Join your peers in this unique opportunity to benchmark best practices and gain practical advice on the topics that mean the most to you, including:

• Measuring the ROI of your social media strategy
• Engaging the community through use of contests and prizes
• Communicating effectively and efficiently through the use of social media avenues, such as Twitter, YouTube, Facebook, Instagram, LinkedIn, mobile applications and much more
• Delivering the information that citizens want, when they want it, via the channel they prefer
• Leveraging citizen satisfaction analytics to guide future resource allocation decisions that make improvements in your organization
• Managing a variety of social media tools with limited staff, time, and budget
• Developing engaging content for a variety of social media channels
• Establishing and empowering brand ambassadors by pushing the message out as well as pulling information in
• Maximizing awareness of your agency’s mission to the public
• Enabling conversation and collaboration
• Creating web policies and guidelines
• Ensuring consistent interaction and information is maintained across all channels
• Monitoring and responding to comments in an effective way
• Developing a new media strategy to drive performance-based communications
• Integrating social media tools into your external communications practices
• Balancing security and open communication successfully
• Utilizing social networking tools as sources of information that the public can use and trust