Social Media for Government Agencies: How to Successfully Connect With Your Community

Understand how to utilize social media to connect with your community and increase responsiveness and community involvement.

It's more important than ever for government agencies to have a robust social media presence that can create and strengthen real connections with their communities. However, these connections - and the benefits that result from them - don't just happen without careful planning and execution. Does your government agency have a Twitter® account that's currently quiet, or a Facebook® page that doesn't deliver?

You'll learn what steps you should take in order to find success with your agency's social media accounts. Equally important, you'll discover the best practices you should follow in order to keep you and your agency from falling into one of the ever-present hazards of random or careless social media activity.

Speaker and Presenter Information

Phil Nugent

NCG Strategic Marketing, LLC

Founder of NCG Strategic Marketing, LLC, a consulting firm focused on helping professional services firms and government agencies prioritize and execute their online marketing initiatives
More than 15 years of experience assisting a mix of public, private and nonprofit organizations with their online marketing
Presented in-depth social media training to thousands of professionals in business and government, helping them to improve their online branding, overall strategy and everyday tactics
Wrote “5 Keys to Writing a Complete and Compelling Profile on LinkedIn,” PR News Group’s Writer’s Handbook, Vol. 2 (2016)
Five years of experience as the director of global marketing of a Fortune 500 company
J.D. degree, William and Mary Law School; M.B.A. degree, University of Colorado at Boulder, Leeds School of Business; B.A. degree, University of Virginia