Encore: Fail-Proof Media Coverage
We live in a 24-hour news cycle world, where reporters are harried and working on multiple stories every day. Time is of the essence, and if your story idea is sitting in an inbox with hundreds of others, how will it get noticed? Government communicators have to stay ahead of the game to reach busy journalists who thrive on urgency. Make your pitches irresistible to journalists by becoming an information architect. Through research and shaping the story for consumers, you can make it easier for journalists to give your organization coverage. This session will feature strategies for packaging stories, case studies and video feedback from print and broadcast media professionals on what catches their eye when looking for a great story.
Speaker and Presenter Information
Kesha Whitaker,
Public and Media Relations Manager, Shelby County Trustee’s Office, Shelby County, Tenn.
Relevant Government Agencies
Air Force, Army, Navy & Marine Corps, Intelligence Agencies, DOD & Military, Office of the President (includes OMB), Dept of Agriculture, Dept of Commerce, Dept of Education, Dept of Energy, Dept of Health & Human Services, Dept of Homeland Security, Dept of Housing & Urban Development, Dept of the Interior, Dept of Justice, Dept of Labor, Dept of State, Dept of Transportation, Dept of Treasury, Dept of Veterans Affairs, EPA, GSA, USPS, SSA, NASA, Other Federal Agencies, Legislative Agencies (GAO, GPO, LOC, etc.), Judicial Branch Agencies, State Government, County Government, City Government, Municipal Government, CIA, FEMA, Office of Personnel Management, Coast Guard, National Institutes of Health, FAA, Census Bureau, USAID, National Guard Association, EEOC, Federal Government, State & Local Government, FDA, Foreign Governments/Agencies
Event Type
Webcast
This event has no exhibitor/sponsor opportunities
When
Fri, Aug 4, 2017, 1:00pm - 2:00pm
ET
Website
Click here to visit event website
Organizer
National Association of Government Communicators
