Strategic Government Digital Communications

Are you wrapping your mind around how to integrate the use of social media, video, & mobile apps into your existing government communication strategy, but don’t know where to start? Then this is the training for you!

Join your peers in Washington, DC this September to hear from government communication professionals who have been where you are and want to share with you best practices, tools, and techniques to assist you. Learn how:

Association of American Railroads harnessed the power of storytelling on digital channels to connect with their audience on a deeper level. Read more about the Association of American Railroads.>>
U.S. Immigration and Customs Enforcement created compelling content for their social media channels to reach audiences and inform them about who they are and what they do as an agency. Read more about U.S. Immigration and Customs Enforcement.>>
American Battle Monuments Commission developed engaging digital content using storytelling and universal themes to drive home the overall mission of their agency. Read more about American Battle Monuments Commission.>>
Central Intelligence Agency proved a government agency can overcome resistance and be relevant, innovative and informative on social media despite the constraints of secrecy. Read more about Central Intelligence Agency.>>
Transportation Security Administration launched a Twitter-based customer service engagement tool to provide real-time responses to passengers concerns and inquiries. Read more about Transportation Security Administration.>>

Expand your reach and gain the involvement — and trust — of your audience by utilizing more impactful, compelling & relevant digital communications to relay your messages and information more effectively.

Hear how other government agencies are using strategic storytelling, visual content, mobile communication strategies and measuring their results – to advance agency missions and engage audiences.

See real examples and gain practical advice as you learn how other government agencies are leveraging and managing social media, video, and digital communication channels to drive mission results.

Workshops

Participate in 3 interactive, round-table discussions designed to help you benchmark solutions for your most pressing challenges. These workshops have been designed to help you establish a foundation before hearing the general session case studies. You will have plenty of time to ask your questions and get practical, how-to ideas.

Workshop A: Using Narrowcasting on the Most Popular Social Media Channels to Boost Citizen Engagement, Hager Sharp
Workshop B: Actionable Insights To Help You Build A Bureaucratic Brand on Social Media, RIVA Solutions, Inc. & CHIEF
Workshop C: Design-centric Communications as a Strategy for Improved User Interaction and Civic Engagement, Spoke