Proposal Win Themes - Bid & Proposal Academy Course

This event qualifies for 3 CEUs

This event qualifies for 3 CPEs

This event qualifies for 3 CLPs

This event qualifies for B&P Academy Certification

This workshop offers valuable skills in win themes development as the most important element of proposal persuasion. The course walks you through the purpose of win themes and their building blocks. It then advances beyond the mere basics in order to explain everything needed to develop effective proposal win themes. It shows how to write win themes that are memorable and capable of influencing your customers so that they feel compelled to select your company. You will also acquire techniques to transform win themes into win strategies, and help increase win probability.


The workshop helps practice an efficient process of getting to the right win themes within hours instead of spending days in boring and unproductive brainstorming sessions.


This workshop is 40 percent lecture, 50 percent exercises, and 10 percent discussion. Participants will learn how to masterfully facilitate win themes development sessions, and will never have to struggle with creating the right win themes or win strategies.

Learning Objectives:

  • Understanding the goals and the characteristics of effective proposal win themes.
  • Knowing the types and categories of win themes.
  • Recognizing and applying the building blocks of a successful win theme.
  • Identifying customer hot buttons necessary for win theme development.
  • Using a three-session win theme development process.
  • Refining and enhancing win themes.
  • Deriving a pursuit win strategy and developing strategic actions from your win themes.
  • Applying advanced win theme development concepts.
  • Presenting win themes effectively in a proposal.
  • Facilitating the win theme development process and applying its principles in course participants’ organizations.

Relevant Government Agencies

Federal Government

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Fri, Nov 30, 2018, 9:00am - 5:00pm


Course fee:  $645.00 (Until 11/09/2018)
Course fee:  $695.00

OST Bid & Proposal Academy
7361 Calhoun Pl
Suite 560
Rockville, MD
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OST Global Solutions, Inc.

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