Adobe Webinar: Prepare Your Digital Foundation

Prepare Your Digital Foundation
Start with data to build your digital foundation.

During this on-demand webinar we will discuss the need for establishing a digital foundation using a disciplined approach in setting up an analytics program for your department.

Specifically, this on-demand webinar will cover:

The five phases of data maturity
The use of data layer
Why you should already be using a Tag Management System
Using Adobe Launch to deploy Adobe Analytics
Setting up reports, dashboards, and alerts
An overview of the Tag Deployment Assessment

The citizens you serve expect the same type of digital experiences from your department as they do from their everyday online interactions - ones that are personalized, seamless, and easy to interact with anywhere, on any device.