Adobe Webinar: Enable Personalized Experiences Through Segmentation

Enable Personalized Experiences Through Segmentation

Segment and gain constituent insights.

During this session we will uncover how to prepare to monetize your data through the use of segmentation and personalization.

Specifically, this session will cover:

Why segmenting your data is important
Types of segmentation – what’s possible
Utilizing second and third party data
Creating a segment within your data set
Using segments throughout the Adobe Marketing Cloud platform
Setting up reports, dashboards, and alerts by data segment

The citizens you serve expect the same type of digital experiences from your department as they do from their everyday online interactions - ones that are personalized, seamless, and easy to interact with anywhere, on any device.

Join us for our remaining webinars in this four-part series to explore how government organizations use Adobe Analytics to get a 360 degree view of the citizen, and learn how your department can leverage data to advance digital transformation through practical methodologies pioneered by Lima Consulting Group and powered by the Adobe Experience Cloud.

Webinar 1	Thursday, January 17, 2019 \| 2:00pm ET; 11:00am PT
	Prepare Your Digital Foundation Start with data to build your digital foundation.
Webinar 2	Thursday, January 31, 2019 \| 2:00pm ET; 11:00am PT
	Enable Personalized Experiences Through Segmentation Segment and gain constituent insights.
Webinar 3	Thursday, February 14, 2019 \| 2:00pm ET; 11:00am PT
	Create Personalized Experiences to Drive Results Personalize and monetize actionable insights.
Webinar 4	Thursday, February 28, 2019 \| 2:00pm ET; 11:00am PT
	Establish a Data Governance Program Set-up a data-driven system.