Designing Social Media Policy for Government: Eight Essential Elements

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Webinar Description

Government agencies are increasingly looking to leverage social media to improve the quality of government services and elicit greater citizen engagement. Developing a social media policy can be an important first step for government agencies considering using social media and can ultimately serve as a key enabler for responsibly and effectively leveraging social media tools. Yet, many government agencies are struggling with what such a policy should encompass and convey. This webinar will draw on a report from the Center for Technology in Government describing eight essential elements for a government social media policy; and how this report has been used by the US Department of Transportation (DOT) to draft their newly released policy. During this webinar, DOT will share information about how they structured their policy-drafting process and how they incorporated various materials to create a comprehensive social media policy.

What You'll Learn

• The importance of having a social media policy
• Differences between personal, professional, and agency use of social media
• The essential elements of government social media policy
• Structuring a policy-drafting process for your agency
• The importance of involving key stakeholders in the policy drafting process
  

Who Should Attend

This course is designed for government professionals interested in learning how to draft a social media policy for their organization. Anyone from federal, state, or local government can participate.