Comms in COVID's Wake: 5 Steps Toward Resilient Engagement

For many public sector communicators, the rush to send mass announcements about COVID-19 health information is being replaced by a need to inform a variety of audiences at scale for everything that’s come after.

Whether communicating community risk levels, sharing testing information, or handling any number of unexpected scenarios, your audience will put new demands on your work.

How do you do it well — at scale?

In this webinar, you’ll learn how to address these dynamic needs through highly effective digital comms tactics such as segmentation, personalization, message testing, mobile engagement, automation, and more.