Mastering Decisioning to Stay in the CX Game
Deloitte calls it “data, deployment and decisioning.” Gartner, “continuous intelligence.” And our own Futurum research calls it “extreme agility and automation."
Any way you slice it, delivering on brand promises requires a level of speed, scale and intelligence in customer experience (CX) technology that many organizations don’t possess.
Expanding and converging customer touchpoints. An explosion in data. And every day, more and more operational and customer decisions.
All these factors and more mean that analytics-driven decisioning is a must-have for successful CX.
We will discuss:
Automated decisioning and its importance to the future of CX.
Challenges that marketers face in automating decisions.
The appropriate role for AI and analytics in automated decisioning.
Capabilities to look for in decisioning technology and where it fits in a martech stack.
Speaker and Presenter Information
Lisa Loftis
Principal Product Marketing Manager, SAS
Nicole France
Vice President and Principal Analyst, Constellation Research
Relevant Government Agencies
Municipal Government, Federal Government, State & Local Government
Event Type
Webcast
This event has no exhibitor/sponsor opportunities
When
Tue, Aug 11, 2020, 10:00am - 11:00am
ET
Cost
Complimentary: $ 0.00
Website
Click here to visit event website
Organizer
SAS