The Customer Journey: Harnessing the Power of Your Data

Master the Government Marketing Skills You Need in the Time You Have. Power Hour is laser focused and fits into your busy schedule with bite-size training that will make a big impact on your marketing campaigns.

B2G marketers have long imagined the holy grail of data-driven marketing…and made great strides in recent years with investments in data, analytics, and insight. Now, with an immediate understanding that improved data and insight is central to customer journey success, marketing leaders are working towards more integrated, real-time approaches. 

During this Power Hour we will provide attendees with the insight needed to harness your data to ensure you’re reaching your Marketing ROI objectives.

Government Marketers will walk away learning:

• All the data sources now available that enable a full view of the customer and their journey with your brand.
• The important considerations in setting up campaigns to collect and connect your data.
• The ways you can leverage this data to build a personalized experience for each user and drive deep engagement.