2020 Federal Media & Marketing Study

AVAILABLE OCTOBER 29, 2020, 9 AM ET - Pre-purchase and dowload

In its 12th year, the Federal Media & Marketing Study continues to empower marketers to hone and perfect their strategic marketing campaigns with valuable and reliable data directly from their federal customers. The survey provides key information about the federal audience’s media usage across print, broadcast, social and digital sources. Combining this data with demographics, including job function, location, purchase area and more, marketers have the ability to slice and dice the data and map each to specific media habits, allowing them to target specific audiences.

The survey represents the views of thousands of federal workers in a variety of positions. Whether you are interested in a broad awareness campaign, or a more focused agency-based marketing effort, data from the study can provide you key insights about the media and marketing habits of this tough-to-reach federal market audience.

Then join us in one of our three small group discussions (available only to report purchasers) in the following weeks to discuss results, network with federal market peers and discuss how to use results to develop and refine your 2021 marketing strategies.