Innovations in Member Experience and Engagement Strategies that Boost Acquisition and Retention

Plans know how important it is to connect with members where they are and on their terms. The pandemic has highlighted new ways that members are ready to engage – and plans are listening. During this panel discussion, hear how leading organizations are identifying their members’ needs, delivering engaging communication experiences, and using data and analytics to refine and optimize for the next-best communications.

• Learn how organizations are leveraging technology to improve communications and deliver personalized experiences to maximize reach and impact
• Explore new ways organizations have engaged in a dialogue with members and empowered them to take action
• Understand how and where data and analytics is helping to refine engagement strategies and identify unmet needs, including those exasperated by the pandemic, such as social isolation, loneliness, and other social determinants of health