Reprioritize Investments To Maximize Self-Service Containment

Discussion Topics:

• Learn the three primary self-service failure points that drive assisted-service contact volume
• Use search engine optimization and website design to contain more customers in self-service
• Rethink the digital self-service strategy to account for all three failure points

Containing customers in self-service provides tremendous cost-savings for service organizations, with self-service averaging just 10 cents per contact compared to $11.00 for assisted service. To take advantage of these savings, customer service and support leaders invest heavily in self-service channels and capabilities, but only 13% of customers remain fully contained within these channels. This complimentary webinar will show customer service and support leaders where to reprioritize their investments to maximize self-service containment. We highlight the three primary failure points in the customer journey that drive assisted-service volume -- external search, site navigation, and self-service capabilities -- and show you how to turn them to your advantage.