Deliver Exceptional Experiences in Healthcare and Life Sciences with Adobe Marketo Engage

Healthcare and Life Sciences organizations have accelerated their digital transformation, with a new or renewed focus on improving agility and digital maturity, while streamlining internal processes and controlling costs. And of course, the patient experience is always top of mind.

Join Adobe experts who will describe and demonstrate how Adobe Marketo Engage provides seamless engagement across healthcare audiences so you can reach members, patients, and healthcare professionals with personalized messages, based on their behavior throughout their journey.

In this session you will see how Adobe Marketo Engage's capabilities help you reach and engage with the right healthcare audiences to keep your services or products top of mind. Specifically, you will learn how to:

• Adopt behavioral and demographic scoring
• Manage and nurture patients and healthcare professionals along the journey
• Report on how channels and campaigns impact revenue