The Gartner 2022 Leadership Vision for Product Marketers: 3 Emerging Trends

Marketing for growth in a postpandemic world demands that technology product marketing teams seize the opportunity to be strategic partners within the enterprise. Today, 69% of senior technology marketing leaders say they feel empowered to influence strategic and corporate objectives outside of marketing. Balancing short- and long-term goals, and responding to emerging trends, is critical to delivering and demonstrating marketing’s value in 2022 and beyond. Fail to do this and you risk being relegated to a marketing services model. Join this panel discussion, as Gartner experts look at the Leadership Vision for 2022 for product marketers, identifying three emerging trends and related challenges that will have the most impact, and the recommended actions to take advantage of them.

Discussion Topics:

• Balance short-term and long-term tech marketing priorities
• Align your marketing channel mix to audience behavior
• Partner with customer success to drive adoption and retention